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Headquarters Address:Beijing Asian Garden Road .180 5 Building Room 305 |
| TEL：010－85545788、64932447 |
| Keep a camp store：Peking City founds a nation an outside avenue overseas Chinese's village 1902 rooms |
| TEL：010－65158390、65150317 |
| Fax：010－64986284 |
| E－mail:chenjing7758168@163.com jyjf@jyjf.com |
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Qudou
products market demand is very high, total sales reached 20 billion yuan, from
health supplies, medicines to cosmetics, a variety of products are Qudou market
about 200 varieties.
From product itself is concerned, Qudou
easy exercise scar difficult, repeated attacks on the prevailing problems
caused consumer loyalty lower tentative purchase a high proportion of the
resulting market demand and empty when, and consumer groups irrational
consumption every year, resulting in more than 60 categories or Qudou Qudou
related products market, competition is fierce.
Major brand
Drugs categories : new
skin mites Ling cream, rare film crew, beans grams, blue gold portfolio, Hin
Morrison grew net, and campus pox Aguilar net;
Health supplies : aloes
detoxification, Yeung Ping face;
Cosmetics : Yeh Turner,
good snow, Ann, small nurses.
Brand Meiyudu : cosmetics
higher health supplies and medicines, mainly Yeh Turner, good snow, and new
skin mites Ling cream, acne Montevideo. Meiyuduo brand performance products for
the credibility, product image, brand effectiveness and the use of the sense of
value, whether to recommend to others.
Product categories : all
products made mainly from disease causes, treatment mechanisms, treatment
methods and differences between selling point. According to the mechanisms
aspirations divided into six product categories :
| Category |
Brand
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Mechanization
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Rare
send
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Rare
film crew
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Remove
hot and damp
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Mites
worms send
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New
skin mites Ling cream
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Remove
mites worms
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Detoxification
camp
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Detoxification
effect of improving the complexion capsules
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Remove
toxins
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Aloes
sent
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Aloes
detoxification capsules
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Aloes
detoxification
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Gene
send
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Shi-Tong
Qudou cream, Australia offer anything major biological
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Gene
Qudou
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Simply
send
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Yeh
Turner Qudou capsules
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The
uprooting of toxins
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Acne made Time :
13-23 years old
Pox causes girls :
junior with more feeling (endocrine) of the psychological reasons?.
Boys
: fierce campaign with the high number of psychological reasons .
Buying motives -- girls
: ugly, pain, itch
Boys : pain, ugly, tickle
Adult
: ugly, fear serious
Parents : child care
Security : security and
the purchase price is the two factors, especially girls, are very concerned
about whether the products will be leaving traces, parents also.
Qudou attitude : 25% of
the consumer groups believe that immediate action, 20% saw no need special
attention.
Qudou means : 50% think we
should pay attention to personal hygiene, using Qudou products 33% (external
products 23%), 12% think that they can not, 15% for avoidance, pressure error;
A considerable part of the patients eat contraceptives Qudou, experts and
authoritative department has repeatedly warned that youngsters eat
contraceptives harmful, and can not Qudou but also lead to infertility,
endocrine disorders, diseases. Most patients on washing his face, things become
relatively accepted. Key lies in correctly guide and remind.
Focus : product
effectiveness, whether in scar Qudou whether relapse.
Research results :
1, the main spending : mainly junior high and
high school students and youth groups as well as some university students. 2,
the main purchase : student parents, high school students themselves, parents
of girls than boys parents. 3, the market share : cosmetics higher health
supplies, medicines minimum. 4, consumer psychology : on prices and security,
especially Qudou whether to stay scar is the main factor. 5, consumer attitudes
: from the perspective of buyers of cosmetics students ourselves to drugs
purchasers parents. 6, consumer transactions : Consumer easier to place the
main climate infection, friends and acquaintances recommend advertising guide,
the lack of rational consumption psychological, emotional consumer. 7, the
degree of concern : parents more concerned about groups, women more than men.
8, product differentiation : illness and the reasons for the differences
between products contained ingredients point, "mites worms" universally
accepted "detoxification" emerging. 9, functions more broadly : Qudou demands
for a single product are functional, mostly Qudou applied with treatment.
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Cure Cuochuang
products Disorders |
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